OSHA Term Paper Example | Topics and Well Written Essays - 1000 words

OSHA - Term Paper Example This memorandum contains information regarding the effective ways of handling this problem and outlines the most appropriate strategy to be used. The most effective course of action recommended is the execution of laws regarding chemical exposure in the workplace and activation of occupational health and safety programs in different companies. Background Hazards in the workplace have through time affected workers in different industries. These hazards could either be chemical, physical, biological or psychological. For example in the construction industry, statistics show that the rate of fatalities among the construction workers in three times that of all other workers in the US. Construction workers are mainly affected by physical accidents such as falls and inadequacy of proper safety equipment (Occupational Safety and Health Standards for the Construction Industry 18). Even in the availability of safety equipment, the collapse of building due to lack of proper inspection or the f oundations also increases fatalities. Workers in the agricultural sector are commonly affected by biological and chemical hazards. This takes place during the application of pesticides on the plants, due to noise and exposure to the sun excessively. They are also susceptible to physical hazards caused by machinery used in the farm. In America, fatal agricultural injuries are mainly caused by the rolling over of tractors. The rate of accidents in the workplace has increased over the years mainly due to the current use of machinery which easily injures workers. Key Issues to be Addressed One of the major issues to be addressed by the Occupational Safety and Health Administration is the absence of laws and regulations that ensure thorough inspection of the workplace in order to ensure that they are secure for individuals to work in. For example in the mining industry, inspections done on the land being mined are not enough to ensure that the mining field is not susceptible to fires cau sed by methane production (Mendeloff 58). The lands could also collapse in case of an earthquake and as such many fatalities are caused by such accidents. Equipment in different industries are inspect from time to time. However, the frequency of inspection should be increased to avoid losing more lives and more human capital to accidents in the work place. Another major issue to be addressed is the absence of occupation health and safety programs in different companies. This program is effective in training individuals on how to care for their safety and to avoid accidents in the workplace. Many companies avoid having this program as it involves the hiring of new employees thus increasing the cost of production. In the absence of the program, employees are not made aware of their employment rights and further than that they are not aware of how to act in case of accidents in the workplace. Employees further are not aware of what is expected of them in the work environment in relatio n to their safety and the general safety of the company. Solutions to these Issues A solution to the absence of laws and regulations is to design and enforce policies that address various problems faced by workers in different fields. For example, laws should be passed to ensure that frequent inspections are carried out in different industries depending on the frequency of accidents to take place in the particular area. Inspections

Fraud in the AIS Essay Example | Topics and Well Written Essays - 2500 words

Fraud in the AIS - Essay Example The risks and threats are clearly seen in the case of WorldCom (Beltran, 2002). WorldCom was a telecommunication company founded in the year 1983. The company became so successful to the point where its stock price went up the peak, making the CEO, Bernard Ebbers, one of the richest men in the United States. The company continued with its expansion strategies by acquiring more companies. It was seen as one of the success stories in the business world in the 1990s (Fernando, 2009). In the year 2002, the company announced that it had used an improper accounting method that resulted to an overstatement in earnings in 2001and during the first quarter of the year 2002 by more than $3.8 billion. As a result, in 2002 the company filed for Chapter 11 bankruptcy, which was the largest filing in the history of the United States. It has $41 billion debt load and $107 billion in assets, making the bankruptcy even larger than that of Enron Corporation. The company had to lay off about a fifth of its employees in an effort to stay in business. Investigations showed that the accounting maneuver was exposed by the internal auditor in WorldCom. One of the main discoveries was on the company’s revenue expenditure that had been treated as capital expenditure. It resulted to an overstatement of the profits by $3.8 billion. As a result, the company’s external auditors, Arthur Andersen LLP released a statement stating that it acted according to the professional standards and that the internal audit could not be relied on in relations to the accounting manipulations. Arthur Anderson had acted in collusion with top management at WorldCom to falsify the company’s profits with the aim of increasing its stocks. The company’s audit committee, in turn, replaced Arthur Andersen LLP with KPMG to further investigate the matter.  

Coach Inc. Essay Example for Free

Coach Inc. Essay Coach Inc. in 2012: Its Strategy in the â€Å"Accessible† Luxury Goods Market Coach was founded in 1941 when Miles Cahn, a New York City leather artisan began producing leader handbags. In 1981, Coach was able to grow at a steady rate by setting prices about 50% lower than those of more luxurious brands, adding new models, and establishing accounts with retailers such as Bloomingdale’s and Saks Fifth Avenue. After 44 years of family management, Coach was sold to diversified food and consumers goods producers, Sara Lee. The company continued to build a strong reputation for long-lasting, classic handbag. By the mid-1990s Coach’s performance began to decline as consumers developed a stronger preference for stylish French and Italian designer brands. In order to solve the problem, in 1996, Coach hired a new creative director and began to conduct the extensive customer surveys and focus groups to ask customers about styling, comfort, and functionality preferences. By 2000, the changes to Coach’s strategy and operation allowed the brand to build a sizeable lead in the â€Å"accessible luxury† segment of the leather handbags and accessories industry and made it a solid performer in Sara Lee’s business lineup. At the last quarter of 2000, Sara Lee management elected to spin off Coach through an IPO. After that, Coach Inc.’s financial result and stock price performance proved to be stellar, as its quadrupled growth in annual sales reach $4.2 billion in 2012. As coach was evolving more of a global growth-oriented in 2012, it was believed that the key growth initiatives was stores expansion in the U.S, Japan, Hong Kong, and mainland of China. In addition, Coach was considering expanding to the European and North America market but the threats from the existing prestigious brand are too strong. Coach was also racing to build brand loyalty in China, India, and other developing countries. These strategies are the tools to boost Coach’s profit margin and stabilize its stock which fell by nearly $20 in the first six months of 2012. Coach Inc. – Internal Analysis SWOT analysis: Identifying Strength and Weakness Strength The quality of the product is equal with the rivals, but Coach can sell it with 50% lower price. The product is distinctive, easily recognizable, extremely well made, and provided with excellent value Excellent service for  its customer: Coach replace damage handbag regardless the age of the bag Weakness The model of the product can be easily imitated The fact that the share price of coach is declining in the beginning of 2012 showed us that this company is vulnerable toward economic condition Competitive Advantage and Core Competencies: Resource Based View A company’s resources and capabilities represent its competitive assets and are big determinants of its competitiveness and ability to succeed in the marketplace. Resource Based-View should rely on: (Thompson, Peteraf, Gamble, Strickland III, 2014) Tangible asset: Coach has many stores around the world, Coach is flexible in terms of sourcing, it have a good control and research and development system Intangible asset: Coach has really good reputation, Women‘s Wear Daily survey stated that Coach quality, styling, and value mix is really powerful. In 2014, Coach Inc. became one of 100 most valuable brands in the world by Forbes. (Forbes.com, 2015). Coach Inc. also has a really good partnership in term of product manufacturing with China, Vendors in Vietnam and India, and also product development in Hong Kong, China, South Korea, also India and Vietnam. Those two kind of assets must be: (Jurevicius, 2013) Heterogeneous: Coach has different bundle of resources that make it different from the other. It have good knowledge in term of consumer preference, it have a good manufacturing and product development contract with outsourcing company Immobile: Coach’s resources and capabilities will stay in the company for quite a long time. Coach brand reputation and good relationship with outsourcing companies will create good core competencies for Coach Inc. Value Chain Analysis Primary Activities Supply Chain Management: Coach’s procurement process only selected the highest quality of leather. Operations: The operation process of Coach’s product is based on its sourcing agreement with quality offshore manufacturers, this contract help Coach in building reputation for high quality and value. Distribution: Coach’s channel distribution involved direct to consumer channels and indirect channels. Direct channels included  full-price stores in the U.S, internet sales, catalog sales, and stores in both China and Japan. Indirect sales included wholesale account with department stores in the U.S and other international market. Sales and Marketing: Monthly product launches to make purchase in regular basis to increase the frequency of consumer visit. The full-price stores’ designed to show luxury image, so it enhance the brand awareness to grow market share. In marketing, Coach communicates with customers through wide range of direct marketing activities including email, website, catalogs, and brochures. Service: Coach provides service to its customers by refurbish or replace damaged handbag regardless of the age of the bag. In peak shopping periods Coach provide additional store employees to ensure customers’ satisfaction. Company allow customers to have special request service as they are allowed to order merchandise for home delivery if particular handbag not available in the store Supporting Activities Product RD, Technology, and Systems Development: Coach is doing major consumer research quarterly to define product trends, selection, and consumer desires. Human Resource Management: Coach provides its store employees with regular customer service training programs. General Administration: Coach is forming collaboration with offshore manufacturers with 40 suppliers in 15 countries. It allows Coach to maintain sizeable pricing advantage relative to other luxury hand bag brands. VRIO Approach Is the resource â€Å"valuable†? Coach has very valuable resources. It has many stores around the world; it has a good relationship with offshore manufacturers so Coach can keep competitive in term of price. Coach also a brand with a good reputation. Is the resource â€Å"rare†? A reputation is not something that easily obtained by a brand. Having a reputation of the world’s most valuable brand give Coach a good competitive advantage in this industry. Is the resource â€Å"imitable†? Coach is having a valuable research about its partnership with offshore manufactures, it something that can be imitated by the competitors, but to imitate something like this will take a really long time, difficult, and costly. Is the resource â€Å"organized to capture value†? Coach’s products give value to middle income woman to feel the experience of having luxury brand. Conclusion and Recommendation To conclude based on the RBV, VRIO, and value chain analysis, Coach Inc. has already the competitive advantage that can help it to sustain in this industry. But as Coach Inc. want to penetrate to European and North America market, I recommend it to elaborate more strategy of differentiation, because many luxury brand in Europe and North America can provide the same price as Coach did. The differentiation can be in term of value given to the customers, so Coach will not be considered as luxury brand only but also something that give impression to its customers. Bibliography The Worlds Most valuable Brand. (2015). Retrieved March 8, 2015, from Forbes: http://www.forbes.com/powerful-brands/list/ Jurevicius, O. (2013, October 14). Resource Based View. Retrieved March 8, 2015, from Strategic Management Insight: http://www.strategicmanagementinsight.com/topics/resource-based-view.html Thompson, A. A., Peteraf, M. A., Gamble, J. E., Strickland III, A. J. (2014). Crafting and Executing Strategy The Quest for Competitive Advantage Concept Cases. McGrawHill Education.

Blood Glucose Tests and Medication

Blood Glucose Tests and Medication Definition: A blood glucose test measures the amount of a type of sugar (glucose) in the blood. Glucose comes fromcarbohydrate foods. It is the main source of energy used by the body.Insulinhormone helps the cells of the body use the glucose. Insulin produced by thepancreasand released into the blood when the amount of glucose in the blood rises. In the normal conditions blood glucose levels are slightly high after eating. This increase makes the pancreas to release insulin so that the blood glucose levels dont get too high. Blood glucose levels that remain high over time can damage the eyes, kidneys, nerves and blood vessels. The importance of this test: This test is used to evaluate blood glucose levels. It may be used to diagnose or screen for diabetes and to monitor control in patients who have diabetes. Most dietary carbohydrate eventually ends up as glucose in the blood. Excess glucose is converted to glycogen for storage by the liver and skeletal muscles after meals. Glycogen is gradually broken down to glucose and released into the blood by the liver between meals. Excess glucose is converted to triglyceride for energy storage. The major hormone regulating glucose concentration in the body is insulin (although other hormones such as glucagon, epinephrine, and cortisol also affect it). Glucose levels are measured to diagnose diabetes or to monitor adequacy of diabetic control. Diabetes is a very common disease affects about 2% of the general population results from insulin deficiency or insensitivity by the body to the level of insulin present. People with type 1 diabetes require daily injections of insulin to control their disease. Injection of too much or too little insulin can be dangerous because there is a limited range of blood sugar levels in which the brain can function normally. Types of blood glucose tests: Fasting blood sugar (FBS)measures blood glucose after you have not eaten for at least 8-10 hours. It often is the first test done to check fordiabetes. 2-hour postprandial blood sugarmeasures blood glucose exactly 2 hours after you eat a meal. Random blood sugar (RBS)Several random measurements taken throughout the day. Random testing is useful because glucose levels in healthy people do not vary widely throughout the day. Oral glucose tolerance test: A blood test done to diagnose diabetes mellitus. Its also done to diagnose hypoglycemia (low blood sugar) or a malabsorption syndrome in which sugar is not absorbed properly through the intestines into the bloodstream. The test was designed originally to determine the tolerance for the sugar glucose. Tolerance refers to the bodys ability to handle (tolerate) glucose. The test depends on a number of factors: The ability of the intestine to absorb glucose, The power of the liver to take up and store glucose, The capacity of the pancreas to produce insulin, The amount of active insulin it produces The sensitivity of the cells in the body to the action of insulin. Fasting overnight is important for this test and the patient is given 100 grams of glucose by mouth and then your blood glucose levels are monitored for 3 hours. Normally, the blood glucose should return to normal within 2 to 2 ½ hours. The outcome of the test may indicate: Normal glucose tolerance Abnormal glucose tolerance Depressed glucose tolerance: in which the blood glucose peaks sharply before declining slower then usual to normal levels as in: Diabetes mellitus Increased glucose tolerance: in which the blood glucose levels peak at lower than normal levels as in the: Malabsorption syndrome, Insulinoma (an insulin-producing tumor) Since the dose of glucose is taken by mouth, the test is sometimes called an oral glucose tolerance test. This test is commonly used to diagnose diabetes that occurs during pregnancy (gestational diabetes). Glycosuria Glycosuria refers to sugar in the urine. Less than 0.1% of glucose normally filtered by the glomeruli appears in the urine, and less than 130 mg should appear in the urine over a 24-hour period. Glucose is present in glomerular filtrate but is reabsorbed by the kidneys proximal tubule. If the blood glucose level exceeds the capacity of the tubules to reabsorb all the glucose present in the glomerular filtrate, the renal threshold is reached and glucose spills into the urine. Finding of glycosuria indicates hyperglycemic or lowered renal threshold for glucose. The renal threshold for glucose is 160 to 190mg/dl of blood; glucose does not appear in the urine until the blood glucose rises above this level. Glycosuria may be a normal finding, such as after eating a heavy meal or during times of emotional stress. Some individuals have a benign condition in which they have a lower than usual renal threshold for glucose (120 mg %), but have normal blood glucose levels. In pregnancy, the renal threshold for glucose may be lowered so that small amounts of glycosuria may be present. Patients on hyperalimentation may have glycosuria if the carbohydrate solution is being infused faster than the pancreas can produce insulin. The most common reason for glycosuria is diabetes mellitus. Urine glucose tests are used to screen for diabetes, to confirm a diagnosis of diabetes, or to monitor diabetic control. Blood sugar test results: Normal Results fasting plasma glucose test: 55-109 mg/dL oral glucose tolerance test at two hours: less than 140 mg/dL glycated hemoglobin: 3-6 percent fructosamine: 1.6-2.7 mmol/L for adults (5% lower for children) gestational diabetes screening test: less than 140 mg/dL urine glucose (random semi quantitative): negative Abnormal results: A fasting blood glucose level is 126 mg/dL (7.0 mmol/L) or higher. A 2-hour oral glucose tolerance test result is 200 mg/dL (11.1 mmol/L) or higher. Symptoms of diabetes are present and a random blood glucose test is 200 mg/dL (11.1 mmol/L) or higher. If your fasting blood glucose level measures in the range of 100 mg/dL (5.5 mmol/L) to 125 mg/dL (6.9 mmol/L), you are considered to havepre diabetes. Many forms of severe stress (for example, trauma, stroke, heart attack, and surgery) can temporarily increase glucose levels. Drugs that can increase glucose measurements include the following: Corticosteroids Diuretics Epinephrine Glucagon Epinephrine: It elevates the blood sugar level by increasing catabolism of glycogen to glucose in the liver, and also begins to break lipids in fat cells. Glucagon: Glucagon causes an increase in blood glucose, by stimulating gluconeogenesis and glycogenolysis and facilitating glucose release from hepatocytes. Low blood glucose stimulates the alpha cells of pancrease to release glugacon. Corticosteroids: These increase blood glucose by inducing glucose release from hepatocytes and inhibiting glucose uptake by cells by decreasing GLU-4. Corticosteroids stimulate gluconeogenesis and glucagon secretion (that increases blood glucose). Drugs that can decrease glucose measurements include the following: Alcohol Anabolic steroids Clofibrate MAOS inhibitor Alcohol: After the ingestion of the food, the body turns the food to sugar or glucose. The pancreas produces insulin to help move the glucose into the bodys cells for energy use. When insulin is working effectively blood sugar levels are stable. Alcohol has the ability to lower blood sugar levels. For those who are on insulin, this can be dangerous because the combination of insulin and alcohol can cause hypoglycemia (low blood sugar). Low blood sugar levels can lead to coma and possible death. Sources Used http://www.walgreens.com/marketing/library/graphics/images/en/19211.jpg  From the National Institute of Health http://www.medterms.com/script/main/art.asp?articlekey=3611 http://themedicalbiochemistrypage.org/images/glucosetolerancetest.jpg Fischbach FT, Dunning MB III, eds. (2004). Manual of Laboratory and Diagnostic Tests, 7th ed. Philadelphia: Lippincott Williams and Wilkins. http://www.labtestsonline.org.uk/understanding/analytes/glucose/test.html http://www.rnceus.com/ua/uagly.html Chernecky, Cynthia C., and Barbara J. Berger. Laboratory Tests and Diagnostic Procedures, 3rd ed. Philadelphia: Saunders, 2001.

Cellular Respiration Lab Report Essay -- essays research papers

Cellular Respiration Lab Report I.Introduction In this lab we are measuring the amount of oxygen used in both germinating and non germinating peas. We are measuring the oxygen consumption by taking a reading of a respirometer submerged in two water baths. The first bath will be cold water and the second warm to determine the effect of temperatures on oxygen consumption. Our negative control will be glass beads to measure to increase or decrease in atmospheric pressure or temperature changes. There is a direct relationship between oxygen consumption and Carbon Dioxide produced, therefore the more O2 consumed the more CO2 produced. To keep the amount of CO2 produced from canceling out any pressure gained or lost from the consumption of CO2 we are adding KOH(Potassium Hydroxide) to the respirometers. Since the CO2 will be selectively removed the change in the volume of gas in the respirometer should be directly related to the oxygen consumed. In this experiment the germinating peas, in both water baths, should consume much more oxyg en than the non-germinating peas or the glass beads, because germination has began thus accelerating cellular reactions and the rate of respiration. The cold water bath should slow the respiration down in all three respirometers. II.  Ã‚  Ã‚  Ã‚  Ã‚  Materials and Procedures. For this experiment we have prepared to water baths. One bath is ice water, around 10 degrees Celsius, the other warm, around 25 degrees Celsius. Both water bath...

Shakespeare’s Powerful use of Characterization in The Tempest Essay

Shakespeare’s Powerful use of Characterization in The Tempest In The Tempest, Shakespeare investigates the process of creativity as well as the idea that knowledge is equivalent to power. The Bard draws on both Christian and Aristotelian philosophy to support the premise that morality and creativity are made possible only through the acquisition of knowledge. The characters of Prospero, Ariel, Caliban, and Miranda each represent a different factor in the creative process: knowledge, creativity, medium, and final product, art. Yet they represent something else, as well: the deep divide between the social classes. The same imagery used to illustrate the creative process is used to support the European class system and the subjugation of the native peoples of the new world. Prospero as Knowledge Prospero symbolizes the first step in the creative process. He is knowledge, thought, and idea (Neilson 105). It was his idea to bring about the storm that would bring the ship to the island, facilitating the reconciliation between himself, his brother, and the king. Through his scheming, Miranda and Ferdinand met and became betrothed. Yet his ideas could not be put into effect without the help of Ariel (103). Ariel was freed by Prospero, and became his instrument. Neilson writes, "Prospero thinks-plans, but cannot practice. He needs a working agent to carry out his schemes" (105). Caliban, Prospero's wayward servant, warns the co-conspirators in his plot to kill Prospero, "Remember/First to possess his books, for without them/He's but a sot as I am, nor hath not/One spirit to command" (3.2.86-89). Without the knowledge he has gained from his books, Prospero would have no more power than Caliban. Prospero is a magician, yet h... ...om/servlet/LitRC Johnson, W. Stacy. "The Genesis of Ariel." Shakespeare Quarterly. 11.3 (July 1951): 205-210. Rpt. in Shakespeare for Students. Book II. Literature Resource Center. Gale Group. Payson Lib., Malibu. 20 Feb. 2001. http://www.galenet.com/servlet/LitRC Jones, Norman. "Shakespeare's England." A Companion to Shakespeare. Ed. David Scott Kastan. Oxford: Blackwell, 1999. 25-42. Lee, Sir Sidney. "Caliban's Visits to England." Cornhill Magazine. 201 (March 1913): 333, 341-45. Rpt. in Caliban. Ed. Harold Bloom. New York: Chelsea, 1992. 19-23. Martz, William J. The Place of the Tempest in Shakespeare's Universe of Comedy. Kansas: Coronado P, 1978. Neilson, Francis. Shakespeare and the Tempest. Rindge, NH: Smith, 1956. Skura, Meredith Anne. "The Case of Colonialism in the Tempest." Caliban.. Ed. Harold Bloom. New York: Chelsea, 1992. 221-241.

Organisational Culture Change in British Airways

It is also one of the world's longest established airlines†¦ British Airways disposes of a well-established International reputation, it is therefore pertinent to analyses the company's process to cultural changes. Similarly to other airlines companies. It has suffered from the contemporary economical recession and had to face the crisis. In order to respond to the latter, the company used organizational culture change. Furthermore, it is important to look at the concept of organizational culture in order to acquire a better understanding of the situation.According to Jacques (1952) â€Å"The culture of the factory is its customary and traditional way of hinging and doing things, which is shared to a greater or lesser degree by all Its members, and which new members must learn, and at least partially accept, In order to be accepted Into service In the firm. Culture In this sense covers a wide range of behavior†¦ † In other words, the concept of cultural organization possesses a strong historical background.Jacques (1952) compares it to an educational process, which indoctrinates all the members of a company. Standardizing these third parties' behavior and way of thinking. Terms of reference To analyses the type of culture existing within British Airways * To examine the reputation of culture within British Airways * To determine if there is or not a necessity for cultural change within British Airways * To assist British Airways in their transitions from one culture to another if a culture change is required.Literature survey I en alma AT tans research report Is to analyses Brattles Airways' process AT cultural perpetuation and to determine British Airways needs to change its culture. Several theories have been developed in order to explain the cultural procedure. The perpetuation of the culture According to Andrew Brown (1998, p. 55) there a 3 phases to the transition of the culture in an organization: Predilection: This phase takes place befo re the company hires the being. The party effectuates research about the company.Following the researches they choose (or not) to apply to become part of the organization. * Solicitation: During this stage, new recruits learn more about the culture of the organization, the beliefs, the norms, the values, * Solicitation is a vague procedure that leads to incorporation or a rejection of the recruit. * Incorporation/re]section: This phase is conclusive; the recruit is either inserted or excluded from the enterprise. Due to its 90 years of history, British airways dispose of a complex solicitation reoccurred that elaborates the adaptation of the new recruits.The occurrence of culture change Greet Hefted and Cert. Jan Hefted (2005, p. 312) stated that before concluding if there is or not an obligation for culture change, it is important to take into consideration the advantages and disadvantages of the present culture, to define if the present culture can be long-lasting; If the leaders want to establish a new culture and if it is possible to install a new culture in the organization. It is also essential to estimate reliably the costs that a new culture would generate as well as the benefits it will provide to the company, etc.These questions must inevitably be answered to intend to change the culture. According to Scheme (2003, p. 294) the mechanism of change depends on the stage of the organization's development. There are 2 central procedures of development: * General Evolution: general evolution implies a development of the entire company in general. * Specific Evolution: Specific evolution concerns the development of defined sectors of the company. Success in organizational culture transition Brown (1998, p. 46) explains that a culture transition is considered successful if it solves the dilemmas generated by the crisis the organization is facing. In the other case, if the new culture does not engender honorable results, it will lead to a rejection of the rec ent culture. Culture and leadership Scheme (2003, p. 291) stated that in organizations, leaders create culture. Scheme also mare Tanat ten culture proceeds Trot tenure sources: D Ana values AT the creator of the company II. The experience of the employees Ill. The new beliefs and values of the new employees and leaders On the word of Capon (2000, p. 24) the culture of an organization is the result of a blend of several external cultures brought by each employee, which makes every organizational culture unique. Scheme and Capon consider that the organizational culture is internal and external . According to Needle (1988, p. 77) the leader's role in the cultural transition is indispensable. The leader guides the firm and the employees through the crisis, the changing processes, etc. Hefted & Jan Hefted (2005, p. 311) developed Professor Bernhard white's theory.The professor stated that successful organizational culture transition is the result of a coalition between the Monochromatic (the leader) and the facilitator (the expert). Culture change at British Airways British airways previous culture transition (in 1987) was based on Linen's Unfreezing, change, and refreezing† theory as Brown (1998 p. 140) explains: Unfreezing: The unfreezing process is the stage during which the company realizes that there is a need for change. It is a stage of preparation. * Change: stage during which the changes occur.This stage is uncertain, the company is not aware of the consequences these changes can generate in the future. * Refreezing: Stage of stabilization, the organization focuses on maintaining stability. The changes become part of the culture. Methodology This report is based on several sources of information: Notably, British Airways official website: www. Brainwashes. Co. UK. The website is formal, and contains accurate information. Although, its content cannot be considered as objective due to the fact that it has been created by the company.Thus, intends that the information displayed are the ones British Airways chose to diffuse. The B. A annual report also disposes of information but there is still a possible subjectivity on the reports' data. Southampton Solvent Library database contains many articles and studies on BAA . Multiple newspapers such as The Guardian and The Daily Mail dispose of numerous articles on the topic. Culture Change: The information about culture change were found in the multiple books named in the Reference section.Results Linen's â€Å"Unfreezing- Change- Refreezing† Theory: Kurt Lenin considered that organizational change occurs through 3 phases: 1 1 en entrepreneur: Awareness appears,ten leaders take conscience AT ten excellent problem. There are two categories of unfreezing rites: The rites of questioning and destruction 0 which requires to present evidences that employees or system do not function appropriately. This rites sometimes demands the intervention of external consultant due to the fact that their opinion about the individuals or the company will be more objective.The rites of rationalization and legitimating 0 the individuals concerned by the changes must explain why they are essential to the company. Training and education programs are vital to the Unfreezing process. 2. The change: Is the stage where change appears. There are two types in this phase: The rites of degradation and conflict 0 during these rites, the staff unable or unwilling to recognize and approve the need for change will be replaced by more cooperative personnel. The rites of passage and enhancement 0 these rites are employed to confront the opposition to change.Several methods such as promotions, training programs and new Job titles are applied. The innovations become more understandable to the employees, during this period of transition. 3. The refreezing: Is the final stage of Linen's theory. The employees attempt to dissolve instability, they are now accustomed to the changes, there is no requir ement for external consultancies, The refreezing phase contains only one type of rites, The rites of integration and conflict reduction these rites create conformity in the organization, minimize the misunderstandings between the personnel and the departments.Also these rites stabilize the changing process. To illustrate Linen's theory, an analysis of British Airways previous cultural change is going to be examined. Linen's theory applied within British Airways, Brown (1998, p. 144) In the 1980, under the Thatcher's government, British Airways metamorphosed from a governmental possession too private ownership. According to various external opinions, this conversion required a cultural change. The cultural change materialized through Linen's â€Å"Unfreezing-change-Refreezing† theory.Unfreezing awhile the unfreezing process, three major stages were defined. First of all, the decrease of the number of response, 22 000 employees were dismissed. Second of all, new leaders were se lected, Loran Klan as cameraman Ana Colon Marshall as c o Humanly, ten training program â€Å"Putting people first† was specially created for the personnel in direct contact with the costumers to ameliorate the quality of their service. Change DOT assist this phase, many training programs as â€Å"Managing People First† and â€Å"Leading The Service business† were utilized in British Airways† special training centre.Personal feedbacks were available to each employee, in order to improve their performances. Defective systems were withdrawn. Refreezing 0 This stage consists in fixing the changes. The changes are part of the culture, new uniforms are utilized, airplanes are ameliorated. To conclude, this transition was successful but it has not been effortless. During the early stage, several employees were not convinced by the changes. Professor Bernhard White's theory This theory states that the leader and the expert have the capacity to make a transition s uccessful if they cooperate.Discussion The results show that British Airways have a constant need to modify the culture due to the fact that the organization is continually confronting a crisis or a major tutorial change. In effect, British Airways was first a government property, in 1987, the government decided to privative British Airways. The company was then obliged to change its culture in order to facilitate the ownership transition. External advisers were required, new leaders were designated; personnel programs to train employees were created, the workforce was decreased to minimize the expenses of the company.Economical crisis: The economic recession originated in the United States of America has also reached Europe and has weakened several European countries and companies. British Airways was certainly no exception. British Airways as well as many other British enterprises have been severely affected by the financial crisis. The company lost an important amount capital and had to dismiss several employees. Willie Walsh, British Airways' chief executive, stated: â€Å"The airline industry is enduring the toughest times in its history and we expect more pain before things improve.We are taking the right short-term action to survive the downturn. We will not let this crisis compromise our long-term goal-to create a world-leading global premium airline with a reputation for being the very best at meeting its customers' needs. † (British Airways 2008/2009 annual report and accounts)† The company is aware of the difficulty they are confronted to. British Airways exposes volition to overcome these difficulties. The company demonstrates an optimistic blew. Brattles Already NAS developed awareness towards the hardship the financial crisis has generated.By admitting their issues, British Airways has crossed the first step of the Linen's theory. From that moment the company will have to make an important decision that will have a significant influe nce on its future and on its employees. The enterprise will have to decide whether or not there is a need to alter its organizational culture. Environmental crisis: British airways as well as many other airlines companies had to face the environmental crisis due to the consciousness raising about the climate change.In effect, human beings are aware that they are maltreating the planet, they have expressed they volition to minimize gas emissions. Knowing that the airline industry is by far the most pollutant, numerous of clients and potential clients minimized their travels by plane. To face this type of crisis, British airways will have to invest funds in the research of new technologies in order to later replace fuel by environmental friendly combustible. In April 2010, British airways as well as every other airline company had to face a major environmental issue.